Privacy Policy

Privacy Policy

Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you. This policy is intended to help you understand:


1. What information does Expressvivaah.com collect from you?

Expressvivaah.com is an advertising platform providing targeted advertising services for the purpose of matchmaking ("Service"). In order to provide the services, you (User/Member) are required to submit certain personal information which is displayed on the Site on behalf of you to find the perfect life partner. You hereby provide your consent to collect, process, and share your personal information with other users/members in order to provide the service.

Expressvivaah.com gathers three types of information while you are availing our services:

  1. Information you voluntarily submit
  2. Information not directly submitted by you
  3. Information we receive from others

i. Information submitted by you

In order to avail the service you provide the following information:

  • While registering for our service, you share with us your personal data, such as name, gender, date of birth, contact details, educational qualification, employment details, photos, marital status, interests and sensitive personal data such as identity proofs.
  • When you avail a paid service, you provide us or our payment service provider with sensitive personal data such as bank account, debit or credit card number or UPI.
  • Testimonials submitted by you including your success story and photos.
  • Information submitted voluntarily while participating in surveys, contests, promotions or events.
  • Details shared with our customer care team (this information is used to monitor or for training purposes and to ensure better service).
  • You have the option to send interesting profiles to your contacts via WhatsApp.

ii. Information not directly submitted by you

a. User Activity

We collect information about your activity on our services, such as date and time you logged in, features used, searches, clicks, pages visited, and your interaction with other users including messages exchanged.

b. Device Information

We collect information from and about the device(s) such as IP address, device ID and type, device specification and app settings, app error reports, browser type and version, operating system, and identifiers associated with cookies or other technologies that may uniquely identify your device or browser.

iii. Information we receive from others

In addition to the information you provide directly, we receive information about you from others, such as:

a. Social Media

You have the option to use your social media login (such as Google SSO/Apple ID) to create and log into your expressvivaah.com account. This saves you from remembering additional login credentials and allows you to share certain information from your social media account with us.

We are not bound by the privacy policy of the social media platform from where the said information is collected.

Any misuse of such information by any third party that is available in the public domain through social media shall not be attributable to the company.


2. How we use information we collect?

We use the information collected in the following ways:

  • Use the information submitted by you to provide the Service.
  • Manage your account.
  • Provide customer support.
  • Conduct research and analysis about your use of our services for providing better services using AI and ML.
  • Communicate with you by email or phone about services, promotions or offers that may be of your interest.
  • Recommend relevant matches and display your profile to other users. Though the company shall make recommendations for relevant matches, it shall not be held accountable if the matches are distinct from the user's requirements. The services are also provided for enhancement of the user experience and functionality of the application. The information procured shall also be used for adhering to requirements of applicable law.

3. With whom does we share your information?

Except where you are expressly informed on the site or as described in this privacy policy, we do not sell, rent, share, trade or give away any of your personal information.

a. With other users

We publish the information shared by you with other users to provide the services. The information so published is provided by you and you should be cautious about what you share. You can control privacy settings by visiting the “setting/privacy option” page.

The Company has no control over how third parties not engaged by the Company may access, use, or process user information shared independently by the user. In cases where user information is misused by third parties beyond the Company’s control, the Company may, subject to applicable laws, extend reasonable cooperation to assist the user. However, the Company shall not be liable for acts or omissions of such third parties.

b. With our service providers and partners

We may use third party service providers for website and application development, hosting, maintenance, backup, storage, payment processing, analysis and other services which may require access to your information. Such providers operate under strict confidentiality and data protection obligations and follow industry best practices.

However, the Company shall not be responsible for any unauthorized access, disclosure, loss, or breach arising solely from acts or omissions of third parties except to the extent liability arises from the Company's failure under applicable laws.

c. With law enforcement agencies

We will disclose personally identifiable information as required by law or when necessary to protect rights, members’ interests, comply with judicial proceedings, court orders or legal processes.

  • Comply with judicial proceeding or lawful request from government authority;
  • Protect or exercise legal rights;
  • Safeguard rights, safety or property of users, employees or public;
  • Prevent, detect or investigate fraud or violations of applicable laws.

All disclosures are carried out strictly in accordance with applicable data-protection laws.


4. How to access and/or control your information?

You have tools to manage your information and rights to access, rectify and update information associated with your expressvivaah.com account by logging into your account.

Members from EU, UK and California may have the following rights:

  1. Right to review personal information (access/portability rights).
  2. Right to request deletion or object to processing (subject to legal obligations).
  3. Request copy of messages requires consent from other user.
  4. Right to withdraw consent or opt-out (may result in profile deletion).
  5. Some objections may not be accommodated if service cannot be provided.
  6. We may request identity proof to process such requests.

5. How we secure your information?

We implement safeguards to protect your information. However, no system is impenetrable and we cannot guarantee absolute security during transmission or storage.

Sensitive information such as credit card data is encrypted and protected as per accepted industry and regulatory guidelines. Access to personal data is restricted to authorized employees under strict confidentiality obligations.


6. How long we keep your information?

  1. Personal Data retained as necessary to provide services and comply with law.
  2. Retained data used only for service analysis and improvement.
  3. Periodic review of data-handling practices.
  4. Technical and organizational safeguards applied during retention.

7. Cookies and other tracking Tools

We and third-party partners use cookies and similar technologies to collect usage information. You may read our Cookies Policy for details and manage preferences through browser settings.


8. How we transfer information we collect Internationally?

We store information primarily in India and USA and may transfer data outside your country for providing services. Transfers are protected through adequate safeguards and standard contractual protections.


9. How will I know of changes in Expressvivaah.com privacy policy?

The Company may update or modify this Policy to reflect changes in law or practices. Any material changes shall be notified in a clear and accessible manner as required under applicable law.